Image via adidas
Sportswear brand adidas and sustainability-driven shoemaker Allbirds are teaming up to create the world’s first high-performance sneaker with the lowest-possible carbon footprint.
adidas announced the collaboration on Twitter with a post directed to Allbirds. “Hey @Allbirds, you up? We’ve been thinking… do you want to tackle climate change, together?” the post read. Allbirds responded about creating a shoe “that doesn’t have a carbon footprint,” which hasn’t been done before.
Both companies are endeavoring to produce a sustainable shoe with almost no carbon footprint. “We are aiming for zero,” said James Carnes, vice president of adidas Brand Strategy in press release.
Allbirds is known for creating shoes focused on sustainability with the use of renewable materials, such as wool and eucalyptus tree fibers and sugarcane waste. This partnership will be a trailblazer by today’s industry standards if they hit the target of producing shoes with the lowest-possible carbon emissions.
Funny you ask. We've been dreaming about a shoe actually... One that doesn't have a carbon footprint. The thing is, it's never been done.— Allbirds (@Allbirds) May 28, 2020
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We’re teaming up with @allbirds to redefine the playbook on sustainability and co-create a performance shoe with the lowest carbon emissions, ever. Yes- ever. Because we can’t get to where we are going alone.
[via CNN, cover image via adidas]