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Adobe’s Closed-Door MAX Event Will Be Virtual And Free For Everyone This Year

Screenshot via Adobe Creative Cloud

As well as making the 99U Creative Conference free for the world to attend, Adobe has announced that all its upcoming events in 2020 will be virtual, including the flagship Adobe MAX conference.

“We have made the critical decision to pivot Adobe’s in-person events to a virtual format for the remainder of 2020,” the company addressed in a new blog post. Adobe cited the health and wellbeing of its employees, partners, and customers as its key driver to changing the events’ formats.

Adobe has also published an open invitation to all to attend the normally ticketed Adobe MAX event for free. “Adobe is committed to the education and success of our customers and community, so we’re pleased to offer all MAX 2020 keynote and breakout sessions for free,” the company revealed.

Known as Digital MAX this year, the conference is expected to be especially immersive as the uncertain COVID-19 situation has pushed Adobe’s teams to get more innovative, creative and productive.

As with previous years, Digital MAX will spotlight Adobe Creative Cloud’s latest technological advancements and experiments, in addition to featuring notable names from the creative industry as speakers. It will run from 19 to 21 October 2020, so mark your calendars.

[via Adobe Creative Cloud]