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Calvin Klein Unleashes Pride Campaign Celebrating The Full LGBTQ+ Spectrum


[Click here to view the video in this article]


Video screenshot via Calvin Klein

Not to be disconcerted by this year’s canceled parades, Calvin Klein has launched a campaign celebrating LGBTQ+ individuals ahead of Pride Month in June.

The ads expand upon the fashion house’s star-studded #PROUDINMYCALVINS campaign displaying famous personalities in CK-branded underwear, this time featuring actor Tommy Dorfman, YouTuber Chella Man, photographer and performance artist MaryV, drag queen Pabllo Vittar, actress Jari Jones, actor and model Mina Gerges, musical artist Gia Woods, model Reece King, and film actor Ama Elsesser.

Calvin Klein endeavored to promote “self-expression and the full spectrum of LGBTQ+ identities” by showcasing a diversity of looks and perspectives from people renowned for their individuality.

The stunning campaign images, shot by photographer Ryan McGinley, capture the talents’ glowing confidence in their own unique identities.



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BE PROUD OF WHO YOU ARE! #PROUDINMYCALVINS @calvinklein

A post shared by Pabllo Vittar (@pabllovittar) on May 14, 2020 at 1:32pm PDT



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I used to hate being photographed as a kid. The body that appeared was not the one I connected with. Since then, I have discovered the resources to realize: I have struggled intensely with gender dysphoria for most of my life. Starting testosterone and getting top surgery has alleviated a great amount of pain and disconnection. However, it is imperative to note: not all trans individuals care to medically transition. I have also noted the way one presents themselves is completely separate from their gender identity. I identify genderqueer and am most comfortable presenting stereotypically masculine. Today, I can confidently step in front of the instrument I spent years avoiding. This body is mine. #PROUDINMYCALVINS @calvinklein ps: thank you, @ryanmcginleystudios, for cementing my growth with care throughout these past years

A post shared by Chella Man (@chellaman) on May 14, 2020 at 6:02am PDT



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A post shared by MaryV (@maryv) on May 14, 2020 at 6:00am PDT



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Calvin Klein Pride 2020 campaign @calvinklein #proudinmycalvins check my story for donation support @outrightintl LGBTQ+ equality & the launch of their COVID-19 global emergency fund. photography/director @ryanmcginleystudios mua/hair @jawaraw @mirnajose

A post shared by Reece King (@reeceking_) on May 14, 2020 at 2:49am PDT



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Calvin Klein Global Pride Campaign shot by @ryanmcginleystudios 🦋 #ProudInMyCalvins Always thrilled to bring visibility to the Middle Eastern queer community and exited to share the rest of this beautiful campaign with u ️ @calvinklein

A post shared by MINA GERGES (مينا) (@itsminagerges) on May 14, 2020 at 6:22am PDT



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“#Pride started for me when I decided to rebel against everything I was wrongly taught about myself.” - Jari Jones . . So excited to share with my community and the world the Calvin Klein Pride Campaign 2020 shot by the incomparable @ryanmcginleystudios , in support of @outrightintl !! Donation Link in IG Story !!! #proudinmycalvins @calvinklein . . . . #calvinklein #blacktranslivesmatter #transisbeautiful #queer #celebratemysize #actress #honormycurves #pride #bodydiversity #effyourbeautystandards #curvygirl #curvemodel #influencer #visiblyplussize #plussize #plusmodel #influencer #plussizemodel #bodypositive #swimwear #campaign #newyork #melanin #model #ad #sponsored

A post shared by Jari Jones (@iamjarijones) on May 14, 2020 at 6:10am PDT



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A post shared by Ama eliana Elsesser (@amaelsesser) on May 14, 2020 at 9:58am PDT



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!!!!! Impossible to maintain my cool right now....I am so honored to be a part of my first ever campaign and it’s with @calvinklein?! I wish I could show this to my past self... the quiet Persian girl who was terrified for her future. It wasn’t easy growing up in a strict, old-fashioned household but I’m glad I had the strength to come out. I am so privileged to live in a country where marriage equality is legal and being openly gay is celebrated by major brands. To queer and questioning Iranian youth: I hope that when you look at me, you might see a little mirror of yourself. Know that there is absolutely nothing wrong with you. ️‍🇮🇷 #PROUDINMYCALVINS - @ryanmcginleystudios

A post shared by GIA WOODS (@giawoods) on May 14, 2020 at 6:18am PDT





[via POPSUGAR, video via Calvin Klein, images via various sources]