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COVID-19 has spawned a mental health crisis. Can branding help break the taboo?


Pentagram’s Paula Scher designs the visual identity for Kenneth Cole’s new relaunched Mental Health Coalition.

COVID-19 is taking a huge toll on mental health. The pandemic has had a devastating effect on all parts of life—filling hospitals, emptying public spaces, shuttering businesses, and closing social circles to the confines of our homes (save the occasional Zoom call). If someone is feeling alone, the self-isolation that quarantine requires might make that person feel the most alone they’ve ever felt.

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