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Gucci Is Retiring Seasonal Collections And Will Drop Items In New Formats



Image via Gucci

Luxury fashion brand Gucci has been pushing out five or more collections yearly, with two major showcases at Milan Fashion Week in September and February, along with its menswear, resort and pre-fall shows.

However, the coronavirus pandemic has left the brand’s creative director Alessandro Michele pondering about the future of Gucci’s fashion shows.

Michele posted a series of his diary entries on Instagram detailing the impacts of the virus crisis. He also explained how the extensive schedules have taken a toll on his creativity, and expressed that the number of shows didn’t sit right with him as the world still grapples with the effects of the pandemic.

Michele now plans to merge the menswear and womenswear drops into one show and remove the fall and spring shows, according to The New York Times. He is uncertain whether the brand’s fashion shows will go on digitally or physically amid the virus spread, but he has announced that there will only be two shows per year moving forward.

“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” he wrote on Instagram. “We will meet just twice a year, to share the chapters of a new story,” he added.

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5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path. Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” A new path in fashion that leaves behind the paraphernalia of leitmotifs that colonized our prior world, according to @alessandro_michele in ‘The Sacred Power of Producing Reverberations’, his diary entry for May 3, 2020. #AlessandroMichele Read his diary through link in bio.

A post shared by Gucci (@gucci) on May 23, 2020 at 11:20am PDT



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5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path. Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” A new path in fashion that leaves behind the paraphernalia of leitmotifs that colonized our prior world, according to @alessandro_michele in ‘The Sacred Power of Producing Reverberations’, his diary entry for May 3, 2020. #AlessandroMichele Read his diary through link in bio.

A post shared by Gucci (@gucci) on May 23, 2020 at 11:20am PDT



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*DIARIO*

A post shared by Alessandro Michele (@alessandro_michele) on May 24, 2020 at 7:09am PDT





[via The Fashion Law, cover image via Gucci]