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IKEA Cheekily Uses Signature Colors To Tease Summer Collection In Clever Ad


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Image via MDOGAN / Shutterstock.com

IKEA has teamed up with advertising agency DDB Brussels for an ad that will have you longing for summer.

To dawn the arrival of the flat-pack company’s summer collection, the duo unveiled a minimalist ad that plays with the brand’s iconic colors.

The ad opens with Otis Redding’s My Girl. Soon, a sun begins to rise, signaling the start of summer against a familiar blue background that mimics the sky. The yellow sun appears to be IKEA’s logo against its signature blue background.

Check out the cheerful ad below.





[via Ads of the World, opening image via MDOGAN / Shutterstock.com]