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Installing an A/C unit is the worst. This startup wants to make it dead simple

Everybody has horror story about installing an A/C unit.

A newly launched direct-to-consumer startup wants to make buying and installing a window air-conditioner unit a breeze. That’s no small task, as anyone who has ever purchased an A/C will know. In their market research, July cofounders Erik Rauterkus and Muhammad Saigol discovered that most people put off buying a unit until it is so hot they have absolutely no choice but to trudge to the local hardware store to pick one up.

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