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Kim Kardashian’s SKIMS Face Mask Line Sells Out Almost Instantly After Its Debut



Image via SKIMS

Kim Kardashian’s shapewear brand SKIMS has ventured into making non-medical face masks in five different neutral shades amid the coronavirus pandemic.

The seamless masks, which closely follow the aesthetics of Kardashian’s minimalist innerwear, were sold out within an hour of going up for sale via the SKIMS website. Made of nylon and spandex, the face masks were priced at US$8 each and at US$25 for a pack of four pieces.

SKIMS is planning to produce more face masks after the line’s successful debut.

“Please join the waitlist to receive more details coming soon,” the brand’s Instagram post reads.

SKIMS will also be donating 10,000 face masks to various charities including Baby2Baby, Good+Foundation, the Los Angeles Regional Food, and the National Domestic Workers Alliance.

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A post shared by SKIMS (@skims) on May 16, 2020 at 9:00am PDT



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To support the COVID-19 relief work efforts and help protect those on the frontline, SKIMS is donating 10,000 Seamless Face Masks to our charitable partners to whom $1 million has also been distributed. Learn more about each organization and how you can donate in our IG Highlight titled “COVID-19 Relief”

A post shared by SKIMS (@skims) on May 16, 2020 at 9:24am PDT



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Unfortunately SKIMS Face Masks have sold out today, but we are working with our local partner in Los Angeles to produce more as quickly as possible. The next batch will be available next week — please join the waitlist to receive more details coming soon, and we thank you for your support.

A post shared by SKIMS (@skims) on May 16, 2020 at 9:44am PDT





[via Paper Magazine, cover image via SKIMS]