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L’Oreal Paris Gets Called Out For Black Lives Matter Hypocrisy By Fired Model



Image via Featureflash Photo Agency / Shutterstock.com

Beauty brand L’Oreal Paris’ Instagram post in support of Black Lives Matter did not sit well with model Munroe Bergdorf, who was let go by the company after addressing white supremacy online in 2017.

Now, Bergdorf, who briefly modeled for the brand, is calling out L’Oreal’s social media post, which reads, “Speaking out is worth it.”

“Solidarity is worth it,” L’Oreal Paris wrote. “L’Oreal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to support progress in the fight for justice.”

In response, Bergdorf said on Instagram, “Excuse my language, but I am so angry. F**k you. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy.”

Bergdorf, who said that she was “in floods of tears,” added, “That is what you get for ‘speaking out’ when employed by L’Oreal Paris. Racist snakes. If you care about me or ‘#blacklivesmatter’, don’t let @lorealparis get away with this.”

Bergdorf was appointed as the new face of the brand in 2017 for a True Match foundation campaign. However, she was quickly dropped from the role after voicing out about racism on Facebook. L’Oreal tweeted then, “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”

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L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to the @naacp to support progress in the fight for justice. #BlackLivesMatter

A post shared by L'Oréal Paris Official (@lorealparis) on Jun 1, 2020 at 6:10am PDT



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Excuse my language but I am SO angry. FUCK YOU @lorealparis. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy. With no duty of care, without a second thought. I had to fend for myself being torn apart by the world's press because YOU didn't want to talk about racism. You even tried to get me to incriminate myself with pairing me up with your shady lawyers, when I had done NOTHING wrong. THAT is what you get for 'speaking out' when employed by @lorealparis. Racist snakes. You do NOT get to do this. This is NOT okay, not even in the slightest. I said just yesterday that it would only be a matter of time before RACIST AF brands saw a window of PR opportunity to jump on the bandwagon. Fuck you. Fuck your 'solidarity'. Where was my support when I spoke out? Where was my apology? I'm disgusted and writing this in floods of tears and shaking. This is gaslighting. If you care about me or #blacklivesmatter, don't let @lorealparis get away with this.

A post shared by MUNROE (@munroebergdorf) on Jun 1, 2020 at 7:12am PDT



Where the HELL was this “solidarity” in 2017, @Loreal? When you fired @MunroeBergdorf from a campaign for speaking FACTS about white supremacy and threw her into a pit of racist and transphobic media abuse? Your performative activism STINKS and this is SO heartless. SHAME ON YOU! pic.twitter.com/gtave5CuXh

— Em (@EmilyBashforth) June 1, 2020

When you fired a black black trans woman for speaking about these things but three years later you find a moment to turn it into cash @Loreal #MunroeBergdorf pic.twitter.com/N6X4TLGJjN

— Aja Barber (@AjaSaysHello) June 1, 2020



[via Teen Vogue, opening image via Featureflash Photo Agency / Shutterstock.com]