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McDonald’s Creates 500-Piece Puzzle So You Can Stack Up Your Own Burgers At Home



Image by TBWA\Belgium via Ads of the World

One of the ways people have been keeping themselves occupied during self-quarantine is by turning their attention to jigsaw puzzles—the more frustrating, the better.

McDonald’s Belgium, which is now partially reopening, is hoping to keep fans entertained and satiated by letting them piece together their own burgers in a unique way. The chain teamed up with ad agency TBWA\Belgium to roll out a ‘Burger Puzzle’.

The limited-edition puzzle endeavors to take away the “puzzling” aspect of Belgium’s lockdown by having customers focus on the 500 pieces they’ll have to construct together to form a giant burger.

The Burger Puzzle is “the first McDonald’s burger with not one or two, but hundreds of pieces of meat,” TBWA\Belgium describes. 20 units were handed out to patrons during a giveaway in April.

If jigsaw puzzles are not your thing, you might prefer to wind down with Quarter Pounder candles instead.

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A post shared by McDonald’s Belgium (@mcdonaldsbelgium) on Apr 24, 2020 at 8:33am PDT




Image by TBWA\Belgium via Ads of the World

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A post shared by Macarons & Roses (@macaronsandroses) on Apr 30, 2020 at 8:19am PDT





[via Ads of the World, images via various sources]