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Robemart — E-commerce Website Case Study


Robemart — E-commerce Website Case Study

Robemart proudly claims 100 years of experience with Turkish robes and towels in premium hand-selected fabrics. It provides luxury quality at an affordable price.

Robemart needed a tool to personalize robes for business, home, and redesign the whole website. They wanted their users to add special elements, custom messages, or monograms to the products online.

Project scope

On this project we at Netrix worked on the existing website redesign adding new features such as the personalisation tool to customize the robe. Also, we were working on Marketing materials including banners and socials.

Platform

Shopify

Services

UI/UX, Graphic and Motion design

Challenge - Future is about personalization

Having not just stock options but something that created only for you, something personal and special is really important, especially for luxury products. Adding personalization ability for website products and making it easy and simple for users were our main challenges.

We are talking not only about general personalization features such as showing individualized offers and recommendations based on personal data or previous actions, but about the ability to create a custom product.

Custom embroidery service allows adding a personalized, one-of-a-kind touch to your wholesale robes order. With a choice of embroidery, rhinestones, or vinyl printing, a monogrammed robe makes a thoughtful and intimate gift for bridal parties or other special occasions like birthdays or holidays.

Goal - New fresh look and easy-to-use experience

One of the main goals we defined together with the client was to highlight the quality of the products and give a brand feeling to the website, make it look modern and clean.

Another important goal was to improve user experience by making the process of product selection and checkout faster. We wanted to provide users with the detailed product information and let them customize the orders, keeping the interface clean and simple.

Solution - Product-centric design

We had 3 iterations of the product page and customization flow which were improved after the user testing. As a result, our new design highlights products and helps users focus on their orders without disruption.

We worked a lot on the general style and look to make it feel luxury. They are not general mass market robes. As one of the largest online emporiums of robes, sleepwear, towels, and more, Robemart is committed to sourcing the finest quality materials.

Product page

This is the one of the most crucial pages on e-commerce websites. It is important to provide the main details to users and put essential product information above the fold, but of course, without information overload. Think about the right level of product information for the people who already know what they want to buy, as well as for the people who need to know all the details about the product, specification, delivery and so on.

One more time about personalization

So, how does it work? You simply select the robe you like, choose the type of custom design element (Embroidery, Rhinestone, Vinyl) and its location. Then you type your custom message, select a font — and that’s it.

You can preview the result and make changes right away without switching between the screens or going back and forth.

Results

Netrix team implemented the personalization tool on the E-commerce website of the major robe retailer. Now users can order their robes with an exclusive design just in a few clicks.

The website redesign helped Robemart transform the shopping experience, engage customers, and boost checkouts.

View full Case Study here

Prepared with Love by Netrix team ️


Robemart — E-commerce Website Case Study was originally published in Muzli - Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.