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The healthcare industry has embraced texting. Here’s one reason that should give you pause

People ignore text messages when they come repeatedly. Even incredibly important ones.

At first glance, the text message seems like the perfect reminder for just about anything. It’s an automated nudge, a way to say, “Hey, remember to do this thing right now.” And given the inundation of text messages and push notifications from every app and service imaginable, you’d assume they must work.

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