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We spend 90% of our time inside—why don’t we care that indoor air is so polluted?


Maybe we should actually be wearing masks inside.

Have you seen a car ad on television that shows the noisy chaos of the world outside the car before it pans to the driver inside the quiet, luxurious interior of said car, protected from the elements outside? The message you’re supposed to take from this juxtaposition is that this car is “tight”—sealed off from the world outside and all its perils.

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