Paris Hilton may be the queen of namesake fragrances (she has 23 perfumes to date!), but it looks like the heiress is planning on taking the crown in the cosmetics world, too.
On Sept. 26, the 36-year-old former reality TV star turned businesswoman/DJ/ posted an image of herself on Instagram surrounded by cosmetics from Paris Hilton Cosmetics, which, to be honest, we didn’t know existed until we saw the post.
“#GirlBoss,” she captioned the post, tagging @ParisHiltonCosmetics on Instagram and adding a crown emoji.
She also tweeted out images of new products from the collection on September 9th.
— Paris Hilton (@ParisHilton) September 9, 2017
Here’s the thing though — one look at the @ParisHiltonCosmetics Instagram, and you’ll see that the first post is from two years ago — September 22nd, 2015, to be exact. That means Paris Hilton Cosmetics has been around way before other famous reality TV stars’ makeup lines (read: Kylie Cosmetics by Kylie Jenner and KKW Beauty by Kim Kardashian West). According to Refinery29, its soft launch in the U.S. was two years ago and has been sort of a “hide and seek” game for Paris fans to find the products (currently, it can only be found through third-party retailers, though customers should be careful not to purchase counterfeit products).
“It’s kind of like Paris’ little secret cosmetics line, the one that girls are looking for,” Deighn Eliason, owner of Pearl World Inc., told Refinery29, adding there are talks of expanding both Paris Hilton perfumes and Paris Hilton Cosmetics into “big box stores.”
So what does Paris Hilton Cosmetics offer? Everything from lipsticks (including liquid + liner combos and holographic lip glosses) to contour and glow kits and eyeshadow palettes. There are also nail polishes, contour sticks and false lashes.
And according to fans (and industry insiders!) the line is actually really good.
“My whole makeup bag is filled with Paris Hilton products. I swear by them. I literally can’t get enough,” commented one fan on Instagram.
No word if or when it will hit stores, but with the teaser posts and parishiltoncosmetics.com “coming soon,” we have a feeling Ms. Hilton is planning on a full-blown cosmetics line domination soon.
The post Everything We Know About Paris Hilton’s Cosmetics Line appeared first on FASHION Magazine.