Contouring has taken on a competitive edge amongst shameless beauty vloggers. Witness clown contouring, henna contouring and a multitude of YouTube-friendly techniques to apply and blend powders, highlighters and concealers. The results are dramatic before-and-after shots that are itching for a gazillion likes and comments. At Isabel Marant’s fall collection, we spotted subtle contouring that we’re seriously smitten with. In line with the designer’s laissez faire aesthetic, contouring was used to enhance features instead of completely re-shaping them. Get on trend and take the same relaxed approach or you’ll risk looking more like a Kardashian than a French It girl.
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