Alibaba Group’s Tmall Global, the cross-border business-to- consumer marketplace in China, has launched the Go Global 11.11 Pitch Fest, a virtual event designed to help more U.S. brands expand their businesses globally. The event will provide an opportunity for U.S. small and medium-sized businesses to test the market in China and have the chance to participate in Alibaba’s 2020 11.11 Global Shopping Festival, a huge shopping festival that saw 38.4 billion dollars of gross merchandise value in 24 hours last year.
Eligible brands can register to pitch their products to a panel of industry experts to receive valuable advice on how to grow their business globally and in China. Selected entrants will be fast-tracked and launched on Tmall Global through its Overseas Fulfillment program. Brands that are selected to participate in the 11.11 Festival this year will get hands-on advice from Tmall Global, and their products will be featured on the marketplace during the shopping festival.
“U.S. small and medium-sized businesses are facing challenges during this unprecedented time, but we know they are resilient and looking for growth opportunities,” said Tony Shan, head of Tmall Global for the Americas, in a statement. “We hope to inspire and enable many small and medium-sized U.S. brands to grow their business and broaden their customer base, while also bringing more high-quality American products to consumers in China.”
U.S. small and medium-sized brands that participate in the Go Global 11.11 Pitch Fest will be able to use Tmall Global’s Overseas Fulfillment program, a solution that offers greater inventory flexibility and reduces operational and logistics costs. Tmall Global also works directly with the businesses to give them marketing advice and tools to boost brand awareness. Analytics generated from platform, such as sales performance and consumer preferences, can help brands make more-informed decisions about their long-term China and global strategy.
Since 2014, Tmall Global has helped thousands of U.S. brands sell directly to hundreds of millions of Chinese consumers. In the last three months alone, the platform has launched more than 100 U.S. brands, more than double the number launched over the same period last year. Brands that recently joined Tmall Global included Texas skincare brand Supergoop, California apparel brand Avocado, Washington home and kitchen brand Sage, Missouri pet food brand Solid Gold, New Hampshire skincare brand Badger Balm, California cosmetics brand ColourPop, and Florida health supplement brand NeoCell.