Prepare your wallets, people, because Hugo Boss has just announced the launch of its new Canadian e-commerce platform, meaning it’s never been easier to get your hands on the brand’s pieces in Canada.
Launching today, the new site offers customers across Canada access to the full suite of Boss brands. Endre Pech, the managing director for Hugo Boss Canada, said in a release, “We are excited to offer Canadians a new way to shop the BOSS and HUGO brands. [The website] will showcase the largest assortment from both brands and will complement the shopping experience in our brick and mortar stores.” He added that Canada was “a priority to launch” for the business.
The launch of the localized website is particularly good news for HUGO fans, given that the brand is now available to shop within Canada for the first time via the website. At present, the brand has seven regular stores and six outlet stores across Canada but no freestanding HUGO stores.
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Canada is one of 24 additional countries to receive localized shopping capabilities, which includes localized pricing, shipping options and free returns.
It’s perfect timing for the brand to expand its online offering, particularly in the wake of increased online shopping activity as a result of the COVID-19 pandemic. “With more people than ever making their fashion purchases online, it is important for us to give our customers the option to shop from home,” said Pech.
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