New York & Co.'s parent company, RTW Retailwinds has sold the brand's e-commerce business and related intellectual property to Sunrise Brands LLC for 20 million dollars.
Sunrise has acquired New York & Co., size-inclusive brand Fashion to Figure, and both brands' online rental subscription services. The company has said it plans to continue operating the online businesses. Its existing portfolio of apparel brands includes Eva Longoria, Seven7 Jeans and American Rag.
RTW Retailwinds voluntarily filed for bankruptcy protection last month after suffering the impact of the COVID-19 pandemic on clothing sales. It began liquidating New York & Co. stores and looking for buyers for its e-commerce business shortly after.