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Online demand boosts Gap's Q2, comparable sales increase by 13 percent


Online demand boosts Gap's Q2, comparable sales increase by 13 percent Net sales at Gap Inc., were down 18 percent year-over-year to 3,275 million dollars, reflecting a 95 percent increase in online sales, offset by a 48 percent decline in store sales, which were impacted by partial closures during the quarter. During May, the company said in a statement, Gap began reopening stores previously closed as a result of the Covid-19 pandemic, with approximately 90 percent of its global fleet open as of August 1. The company added that second quarter comparable sales were up 13 percent, driven by the strength of Gap’s scaled e-commerce business, which added over 3.5 million new customers during the quarter.

“Our strong performance in the second quarter reflects the customer response to our brands, products and experiences, particularly as we’ve rapidly adapted to the changing environment. We nearly doubled our e-commerce business, with approximately 50 percent online penetration, demonstrating our ability to pivot to a digitally-led culture,” said Sonia Syngal, Chief Executive Officer, Gap Inc.

Performance of Gap Inc.’s core brands in Q2

At Old Navy Global, net sales were down 5 percent reflecting an increase in online sales of 136 percent, offset by a 36 percent decline in store sales. Comparable sales were up 24 percent. At Gap Global, net sales were down 28 percent reflecting an increase in online sales of 75 percent, offset by a 55 percent decline in store sales, while comparable sales were up 12 percent.

The company said, Banana Republic Global net sales were down 52 percent reflecting an increase in online sales of 26 percent, offset by a 71 percent decline in store sales, while comparable sales were down 27 percent. Finally, Athleta saw 6 percent rise in net sales reflecting an increase in online sales of 74 percent, partially offset by a 45 percent decline in store sales, while comparable sales were up 19 percent.

Gross margin for the quarter was 35.1 percent, a decline of 3.8 percentage points versus last year, operating income was 73 million dollars or 2.2 percent of net sales and diluted loss per share was 17 cents.

Picture:Gap Inc. media centre