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The future of fashion in the post-COVID era according to Roberto Verino

The future of fashion in the post-COVID era according to Roberto Verino

New York - The veteran Spanish fashion designer, according to many one of the last representatives of the so-called 'Golden Age' of Spanish fashion – has recently shared his vision of the future of fashion in the 'post-COVID' era. A future built upon three pillars: Comfort, own style and durability.

"Normally, changes in fashion are produced by crises that last several years, as happened in the World Wars, or by strong emotional impacts of short duration such as this quarantine that we are experiencing," Roberto Verino commented in a recent interview with 'La Prensa'.

Comfort: Sportswear and quality fabrics are here to stay

“This was a trend that we had seen grow over the last decade with the rise of sportswear, but that will be accentuated even in clothing, with the use of natural fabrics, wide shapes that offer the opportunity to be worn loose or tight with belts, as you prefer,” highlighted Verino in a conversation with the Mexican media at the beginning of summer.

This trend is reinforced by the solid data reported by athletic fashion brands such as Adidas and Nike, or by the turn towards the so-called 'athleisure' of fashion brands of all kinds, from fast-fashion chains such as Zara, Bershka or Mango, specialised sports firms such as Fabletics or Lululemon Athletica, and luxury heavyweights among which Gucci stands out.

Own, personal style and return to 'dressing up' to celebrate any occasion

Roberto Verino anticipates the return of color and elegance as lockdowns are lifted or eased out and the options to celebrate and share moments with loved ones are expanded - always respecting the established safety and prevention measures.

“We will celebrate life by going out on the streets and sharing our illusion and joy through color and elegance. We will want to dress in bright colors during the summer months, becoming more neutral and amalgamated for the coming winter”.

Timeless and durable garments

In a conversation on Instagram live with Sofía Félix, from the trend and fashion area of the Mexican department store operator Palacio de Hierro, the veteran designer pointed out that “Another of my philosophies is to contribute to a sustainable wardrobe and unnecessary consumption.” Philosophy that becomes even more relevant in these times in which consumers have reduced their discretionary spending (led by purchases of fashion and accessories) and redoubled their efforts to contribute to the care of the planet.

Along the same lines, Verino said last May, when he released the collection in Mexico, that “this pandemic is making us understand that there are more important things in life than pretending, that is why it is important that all people are capable of understanding that a minimum gesture must be made to preserve everything that is part of our planet.”

“We will want to invest in meaningful garments that accompany us for a lifetime and that we can even give up to ours so that they can be worn with a totally renewed style,” adds the designer.

It should be noted that consumers use between 30 and 40 percent of their wardrobe and we only put on the garments between three and five times before being discarded, according to Carmen Sáenz Varona, professor of Direction and Strategic Management of the Universe of Luxury at IE Business School.

Image credits: Roberto Verino official website