The 10 Most Popular Designer Bags Ever

Every season, new handbag trends make their way into the street style world, and each season, we eagerly scout said accessories. Right now, it's the super-tiny purses that seem too small to hold even a tube of lipstick and those incredibly unique styles sure to liven up your look in an instant that are reigning supreme. They're fashion-forward and have a serious street style star backing. Sometimes, though, it's the classic designer handbags you simply can't say no to because they are just that—classic.

If you're unsure about which luxury piece to splurge on, consider turning to the most popular designer bags ever. It's no easy feat to earn such a title, and though many come attached with a pretty big price tag, they're worth the splurge and deserve a spot in your collection. They've been the most sought-after year after year (just take a look at the street style stars as proof), and they'll continue to be a great pick for seasons to come. Ready to see our roundup of the 10 most popular designer bags, based on our street style research? Read on to see and shop them below.

Named after Jane Birkin, this bag has been coveted since its inception in 1984. The BBC revealed how it came to be: "Its existence was a happy accident, borne out of an exchange between Birkin and former Hermès chief executive Jean-Louis Dumas on an Air France flight from Paris to London in the early ’80s," the BBC wrote. 

You've heard of this one, right? 

Nothing says luxury like a Chanel bag. Quilted designs have been an integral part of the brand's history since Coco Chanel herself designed this bag in 1955. 

Yes, you need this one.

This bag is popular because of the unmistakable Louis Vuitton logo and practical shape. Louis Vuitton arguably paved the way for the designer logo craze that is still going strong in 2020. 

It's easy to see why this is one of the most popular designer handbags.

A handbag roundup is not complete without mentioning Gucci. The GG logo is extremely recognizable and is closely associated with Italian luxury. 

So stunning.

We'll just go ahead and say it: Mary-Kate and Ashley Olsen are basically single-handedly responsible for the popularity of this bag. They carried it nonstop in the early 2000s and it became instantly iconic. 

Another classic.

Dior's version first Saddle Bag debuted in 1999 when John Galliano was still at the helm of the house, and its high resale value is proof that it's still coveted today. Rosie Huntington-Whiteley and Rihanna are among the celebrities who own this chic style. 

The Saddle Bag has been making a major comeback. 

While Chanel and Louis Vuitton bags are recognizable to the masses, Loewe bags are a bit more niche for fashion girls in the know—making them all the more desirable for discerning customers. 

The lines on this one are classic.

Another one of Louis Vuitton's winning designs is the Neverfull bag, which launched in 2007 to great fanfare. 

The Neverfull is still one of the most popular bags in existence, proving its staying power. 

Don't forget about Chloé! The iconic French house has produced its fair share of It bags over the years, but the Faye bag has retained a particularly impressive resale value. 

So chic.

Last but not least, it's the bag everyone dreams of: Chanel's Flap Bag. Sleek and simple yet totally elegant, it's no wonder why it's still selling like crazy in 2020. It doesn't hurt that everyone from Anna Wintour to Beyoncé owns one. 

If you choose to invest in this bag, take comfort in knowing that it has an extremely high resale value should you ever want to sell it. 

Next up, Anna Wintour reveals the two trends that are about to be everywhere in 2020

This post was published at an earlier date and has been updated.


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